Brand Identity | Logo Design | Web Design & Development
Akramoff helps businesses improve their workplace by promoting the success and satisfaction of workers and managers that will carry over to improved customer experience. Expirit created a logo for Akramoff that features the three-dimensional simplex, or tetrahedron.
Logo: The Simplex
‘Simplex’ is a word that is a combination of ‘simple’ and ‘complex’ which represents the work that Akramoff does for its clients. A tetrahedron was graphically manipulated to look like the letter ‘A,’ for ‘Akramoff.’ We chose the blue colors to give the feeling of trust and stability. Website coming soon!
By calling the brand by the Akramoff family name, we enable prospective stakeholders in the brand – potential clients, potential partners, and all others – to see how they can fit into the Akramoff family culture. A family is an inclusive unit, united by a sense of mission of mutual responsibility and care, which is what Akramoff as a company seeks to promote.